Everybody has probably heard about SEO and content writing, but what is SEO content writing? First, in case you didn’t know, SEO stands for Search Engine Optimization, and it refers to the strategies web developers use in order to improve their websites’ ranking in the search engine listings. To put it simple, the purpose of SEO is getting your website to appear among the first ones listed on a search engine for a certain keyword. SEO content writing refers to the strategy of writing website content that can help your website rank higher in the search engine’s results pages..
What is SEO content writing aiming at?
Every website owner hopes to see its website listed first in a certain keyword search. Keywords are those words or expressions that people use when searching for information online. For example, when you are searching for information on how to make lasagna, you could enter “how to make lasagna” on a search engine, and you will get a list of thousands of results. The natural tendency is to click on the first website listed, read, if it doesn’t suit your needs, read the second website listed, and so on. Nobody usually reads everything on the first page, not to mention the next pages. Therefore, website owners want to have their website listed as high as possible, in order to increase their chances of attracting visitors.
What is SEO content writing all about?
In order to improve your website’s ranking, a SEO content writer has to know the way search engines function, and to create a content that the search engines will find most relevant for the specific keyword. For a website to be considered relevant for that keyword, it has to contain it, of course. So, if we were to give a simplistic answer to the question “What is SEO content writing?”, we could say it is the art of creating text that contains the appropriate keyword density for it to be recognized by the search engines as relevant.
Keywords are certainly the axis around which SEO content revolves. When it comes to keywords, there are a lot of things to pay attention to. First, you have to select the right keywords. A good keyword is specific and has a low competition. The more specific it is, the more chances the visitor will be satisfied with the information you offer him/her for that keyword. Also, the lower the competition for that keyword is, the greater the chances to be listed among the first websites.
Then, you have to insert the keywords in your text, in the appropriate places, and at a high density. A keyword should be placed in the title, in the first and last sentence of the content, in subheadings, and evenly throughout the body. The keyword has to fit smoothly in the text, so your website content doesn’t stand out as written just to trick the search engines.
To conclude, SEO content is all about creating the perfect package to impress both the reader and the search engine. This is probably the simplest possible answer to the question we have discussed: what is SEO content writing?
