What Unlicensed Real Estate Virtual Assistants Can Do in Hawaii

Hawaii_DCCA Real Estate Branch

What is a real estate assistant and what does a real estate assistant do in the state of Hawaii? There are no specific rules or regulations that would answer these two questions, but there is an easy way to determine the duties of an unlicensed person working in real estate.

Carefully reading the definitions of “real estate salesperson” and “real estate broker” will highlight the tasks a licensee can perform. In contrast, an unlicensed person cannot perform any of the duties that fall under the two definitions.

However, there are numerous other responsibilities an assistant can take over and, thus, make the work of any real estate professional a lot easier and more enjoyable. There are numerous office activities an unlicensed assistant can handle, such as answering the phone and taking messages for the licensee, scheduling meetings with clients for the licensee, making calls on late rent payments, calling to solicit interest in the services offered by the brokerage.

The assistant can also design promotional materials, flyers, and advertisements, but, before being published, these materials have to be approved by the real estate professional. Under the supervision of a real estate agent, the assistant can fill in documents and contracts. Following the instructions of the broker, they can also make phone calls to require repair or maintenance works and inspections on the properties handled by the former.

Perhaps a virtual real estate agent assistant cannot take over certain field activities such as: having keys made for the broker’s listings, picking up and delivering documents and keys, unlocking and locking the properties, but they can still help the agent prepare an open house, manage their agenda, generate and follow up leads, manage emails and even handle some tasks related to website administration and online marketing campaigns.